Curious About What Happened in Aviation Last Week? Here’s a Recap! #aviation

On board

Virgin Australia Launches new Business Class Seats: Virgin Australia’s all-new Airbus A330 business class launched August 20th with a 1-2-1 configuration. VA lost a total of four seats from the previous configuration, but all passengers will have direct aisle access for an enhanced in flight experience. The seat also features a 16” display along with new features like group chat. Source

Qatar Airways confirms 10-Abreast on All Future B777 Deliveries: Qatar Airways has confirmed that all future deliveries of B777 aircraft will be configured ten-abreast in economy and will retrofit its fleet of 28 B777-300 aircraft so that they too will have a 3-4-3 seating layout in economy. The airline is installing Recaro 3710 slimline seats on the B777-300s but will not change its nine B777-200 aircrafts from 9-abreast. Source

Virgin Atlantic Keeps an Ear Out for 3-D Audio: VS is upping the audio ante on in-flight entertainment by bringing 3-D audio, which is similar to surround sound, on-board. Starting this month, passengers on the airline’s flights will be able to watch and experience Furious 7 and Bessie in 3-D audio simply by plugging in their own headphones. Source

at the airport

American Responds to Delta One in LAX:  On the heels of the launch of Delta One at LAX and the exceptional media coverage that Delta received (over 240M impressions in 92 placements), American Airlines is making efforts to ensure Angelenos continue to be aware of AA’s suite of premium products and the investments. The link below is to the television piece that ran August 19th on KTLA, the CBS affiliate in Los Angeles. The piece focuses primarily on AAs Flagship Check-in, access through security, both of their club offers (Admirals Club and Flagship Lounge for First Class customers), Cadillac on-tarmac car service and the new A321T First Class seats.  Source.

SIA Looking to Restart New York and Los Angeles Flights: SIA is in talks with Airbus to develop a long-range 900 series version of the new A350 with the intentions of restarting direct flights to EWR and LAX. The airlines originally axed those flights back in 2013 due to rising fuel costs. Initial plans are to develop an A350 that can accommodate 325 pax and lower fuel costs by 25%. Source

Emirates Tennis Sponsorship: Emirates is making a decision to consolidate their sponsorship investment in Tennis, following a few recent investments in Grand slams and the US Open Series.  They will be coming in as an ATP partner, replacing Corona, on a worldwide basis, taking over the net branding sponsorship at 40+ ATP events. Source

Etihad Unveils New Fare Structure: Etihad Airways will introduce a new fares structure and baggage allowance policy from September 14th. Passengers flying after that date will have a total of 8 fares to choose from. The airline is also changing its baggage policy on the same day. Source

Southwest Airlines Hit With $325,000 FAA Fine: The Federal Aviation Administration said Monday it is proposing a $325,000 fine against Southwest Airlines for flying an airplane too long after it had received temporary repairs. Source

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