It’s Not Easy Being a Chef

The MSA Culinary Arts Academy of Istanbul recently came up with the print-ad campaign to shout “It’s no easy being a chef.” The decided to communicate this message across the target consumer segments mainly because being in the kitchen of a busy restaurant is usually underestimated by the public, customers, owners and sometimes chefs themselves. The ads were not only were successful with their overall message appeal but also won a couple of design awards recently. For me, it’s obvious they deserved this but I’m a foodie I can’t help but loving these.

Here are some examples for you:

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