How to Shock Celebrities

End7, a non-profit organization set up to cure 7 treatable diseases in Africa, which totally impact 1 billion people globally. They make strong points stressing the annual cost to prevent all these diseases is less than your morning coffee, daily newspaper and parking, that it is only 50 cents per individual. But what caught me and many others is the viral ad campaign they came up with. Without further elaboration I’ll let you watch the video and please let me know if you see the end of it.

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