Branding and design has been a perfect couple in the last couple years with companies racing to get the best logo design out there. This process not only keeps designers up and running on caffeine for long work hours but only makes many companies to splurge in order to find the ultimate logo that would solve all their positioning problems, and support their unique brand image. Well it’s suitable to say that a good logo helps with a better brand image but it would be going to far to say that best logos are the ones to cost the hundreds thousands of dollars.
Today everyone knows that the “swoosh” of Nike was only worth about two Starbucks frappuccinos worth in the beginning and that did not hinder Nike in being one of the best brands in the globe. I think it’s fair to say that there is just no direct correlation between the price of the logo and the price of the brand. You might now wonder how much did the logos cost for valuable brands as Coca-Cola, Apple and Google. Here is a brief infographic presenting the cost of logos for some major companies out there. It is succinct and clear in a way and gives you the idea that branding is just more than having a fancy logo designed by some contemporary designer.
And who’d have thought that the most valuable brand in the world (according to Interbrand) had it’s logo designed for peanuts?
Yeah, I guess you get the idea.