Coca-Cola Lets Consumers Mix Real Drinks on Facebook

Coca-Cola launched a Facebook App custom tailored for its USA market that lets the consumers mix a custom Coke drink using the favorite brands. The app is not an online-only experiment if that’s what you are thinking. Real Coke vending machines that do the same thing are being spread throughout the USA. So the consumers, who have the chance to virtually mix the perfect Coke drink on Facebook, also have the chance to go out there and taste it for themselves.

The Coca-Cola Freestyle app, created by digital marketing agency 360i, lets you mix a drink using 125 Coke beverages, including Coca-Cola, Sprite, Fanta and Powerade. After choosing each, you hold down a “push” button to fill a cup of your choosing. When you fill your cup, you can name it. There’s also a game designed for the iPhone and Android formats.

The Facebook Page also directs you to Freestyle vending machines in your area and lets you ask for one in your town. There are now about 1,500 such machines in restaurants like Wendy’s, Burger King and Five Guys, but Coke plans to make more noise about Freestyle next year. The company is working with ad agency Ogilvy & Mather on a 2012 ad campaign for Freestyle, according to Advertising Age. Coke would like the apps to eventually generate a 2-D barcode, which could be scanned at one of the machines to create a blend, according to Ad Age.

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