As Saturday has finally approached and majority of the business world is off-duty, I would like to share something to go along with the soul of the weekend.
We all know the Turkish airline market -both locally and internationally- is dominated by Turkish Airlines and this has always been the case in the past. The deregulation also had its effects on the Turkish market and Pegasus Airlines of Turkey has made its way up among other LLCs to stand up and compete against Turkish Airlines in local and short-distance European destinations. The competition is becoming more fierce each day, and it is possible to see its implications on many processes as fleet development to marketing procedures.
I will now share two flight safety information videos from both companies. Turkish Airlines invested significant time & resources to sponsorships with football clubs as Manchester United and Barcelona and uses FC Manchester United players in the movie while Pegasus Airlines decided to use cute little Turkish children to push the emotional buttons on many customers.
While both movies are independently successful my goal here is not to criticize, but only to share.