Millward Brown published the ‘BrandZ Top 100 Most Valuable Global Brands 2011’ list to show that Apple claimed the number one position from the last 4 year’s leader Google.
The Apple brand value was set a 153 billion $ with an 84% increase over 2010. The total increase since 2006 is a stunning 859%. This is an achievement which will be very hard to top.
Google is named 2nd with 111 billion $ preceding IBM which realized a 17% increase over 2010 to finish with 101 billion $. The rest of the list is seen below; keep in mind that Facebook is enjoying a hefty increase of 246% over last year, which gives us the idea where it is going to be in the very near future. The list can be found here.
Apple makes every Mac user proud and happy even in the days when our beloved Steve Jobs is out sick. Let’s hope for all the best for the people who contributed significantly in the brand’s enormous success.
I would like to close off by a definition of a brand given by Scott Bedbury, an American advertising executive formerly associated with Nike, Starbucks, etc… The definition goes: “A brand is the sum of the good, bad, the ugly, and the off-strategy. It is defined by our best product as well as our worst product. It is defined by award-winning advertising as well as by god-awful ads that somehow slipped through the cracks, got approved, and, not surprisingly, sank into oblivion. It is defined by the accomplishments of your best employee as well as by the mishaps of your worst hire ever made. It is also defined by your receptionist and the music your customers are subjected to when they are put on hold. For every grand and finely worded public statement by the CEO, the brand is also defined by derisory consumer comments overheard in the hallway or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it” .
I hope you enjoyed it.