Instagram has been the final most popular platform, which major companies with a creative marketing focus are trying to conquer. While these companies are on the hunt for followers, many individuals ranging from wedding planners to photographers are building their customer bases via Instagram. Instagram has yet been another platform for creative individuals as well as many companies in various industries.
There is one famaous saying by Alvin Toffler which reads; “Tomorrow’s illiterate will not be the man who can’t read; he will be the man who has not learned how to learn.” For the occasion I find it suited to rephrase this as “tomorrow’s illiterate will not be the man who can’t read; he will be the man who has not learned how to take a proper picture.” Well, unless you look like a movie star or actually be one, you’ll have to put some effort into making Instagram followers to turn into comments, likes and actual money.
1. Quality in Content
No matter what your intent on Instagram is, the first thing you have to understand and appreciate is the classic social media rule of quality over quantity! Instagram is a 100% visual platform hence followers definitely have minimum quality requirements. Never be in the delusion that posting average photos frequently will get you more followers. You’ll just be a boring and highly foreseeable figure. Do not post unless you have good content. Instagram provides many intelligent filters, even if you are not diligently capable in terms of photography, Instagram will work it’s magic and turn your photo into a likable picture. Content varies greatly on Instagram, find your core and act on it. Do not spread widely, find your focus and keep up with it.
2. Best Hashtags
Good content is always appreciable when it reaches the target audience. Instagram introduced hashtags in the early 2011 to increase penetration and exposure of photographs. It is very important to understand and evaluate hashtags to be able to build more followers. Hashtags are your most important and effortless tool in reaching customers. Do not waste your beautiful pictures on non-effective hashtags. Don’t create custom hashtags yet, you’ll get there when you have 50k followers. Find the most popular hashtags and use them regardless of them being inappropriate or not related. There is nothing bad to take a picture of your food and tag it with #clouds, #sky or #fun.
You can always click on hashtags to find out about it, but there are also third party applications as Webstagram have lists of the most effective and popular hashtags of Instagram. Get to know them. Remember you can only add up to 30 hashtags per picture, choose carefully but don’t be sad if you can’t get the desired attention with 30 hashtags, you can always delete and add new hashtags.
3. Be Active
It always sums down to this bullet point. Be active. Go out there and follow other people, move around other people’s photos, be curious and find people of your calibre and get them to follow you be either following first or sending likes and intelligent comments and praises. If you want to become popular fast, target people with the most number of followers and try to impress them by smart and neat comments. Once they start following you, their followers will see that on the news feed and take a look at your beautiful gallery.
One thing to pay attention here is not to get spammy. No body, even people causing the spam do not like to receive it. So watch the quantity and the quality of your comments.
Instagram is a social platform with lots of focus on attractiveness, so get your gear on and start attracting followers.